Acquisition, retention, monetization for profitable growth in the AUS & NZ energy markets
Discover how applying the right packaging and pricing strategies can create a winning offer.
Key takeaways- Australians and New Zealanders are reconsidering their energy provider, prompted by the current economic conditions and rising switching rates in the past year.
- Energy plans in Australia and New Zealand are not optimized, presenting an opportunity to improve packaging and pricing for more effective acquisition, monetization, and retention.
- To achieve this, energy providers need to 1) develop a needs-based customer segmentation; 2) create a clear value-based packaging line-up, and 3) ensure sufficient price differentiation to tap into willingness to pay.
Australians and New Zealanders are actively switching between energy providers in response to the ongoing cost-of-living crisis. Switching rates have increased over the past year, emphasizing the heightened competitiveness within the market. In July and August of last year…
