The psychology of sales, explained

Published on July 15, 2019
The psychology of sales, explained Douglas Jensen Mon, 07/15/2019 - 09:30am

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In the midst of Amazon's 48-hour-long Prime Day we know discounts make us think we’re getting a good deal. But are we really? And what about the negative impact that constant discount promotions can have on a retailer's brand image and bottom line?