How Chanel’s beauty products propel its continued growth

Published on July 22, 2019
How Chanel’s beauty products propel its continued growth Douglas Jensen Mon, 07/22/2019 - 07:46am

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Within luxury the beauty category serves several purposes in addition to generating sales. It allows a price-conscious consumer to partake in the brand, and develop an early brand loyalty before being able to afford the more expensive products in the line.  

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