Travel Trends 2024: What’s in store for the travel industry this summer?

Published on February 7, 2024

Our bi-annual Travel Trends report for summer 2024 is here. What are the current trends affecting global travelers today?

Our comprehensive study surveyed more than 5,400 respondents from France, Germany, the Netherlands, Spain, the UK, the US, and the UAE to bring you the latest insights.

Key themes include polarized travel budgets, changing consumer trends, and increasing sustainability standards.

The biggest takeaway? As travelers’ budgets and needs become more diverse, the travel and tourism industry is now experiencing a ‘boom and bust’ age. Holidaymakers have been making the most of their travel plans in recent years, leading to a holiday boom in the global travel industry. Leisure travel budgets are expected to rise by up to 9 percent in 2024. However, there is growing polarization among travelers that requires industry players to tailor their strategies for different traveler segments within the current landscape. Businesses that adapt to these evolving…

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