Generative AI and the price model revolution in professional services – think golf not tennis

With the advance of generative AI, areas once exclusive to human expertise and at the core of professional services now face the threat of being automated. As such, the technology has a huge impact on how firms will market and price their services. Learn from our experts how decade-old pricing models in the professional service industry are changing and how you can proactively shape the transformation with new price models.

The billable hour is dead, long live the billable hour! Often proclaimed dead, it’s hard to imagine a business world without time-based revenue models. Despite their flaws, the proportion of time- and materials-based revenue models doesn’t really seem to be dropping much. So, time is money – or is it?

With GenAI change is coming – first gradually, then fast –  as our newest …