MedTech-Unternehmen im Preiskampf

Can You Sell a Price Rise? Peter Colman presents the fifth article in his series on behavioural economics in sales management – reacting to biases to grow profits. Here, he focuses on how too many pricing opinions and too few facts mean that a company’s most powerful profit lever is usually poorly managed or not managed at all.The best thing a salesperson can sell is a price increase. P