5 Tips to Monetize Innovation in Aerospace and Defense
Published on January 9, 2023
The Aerospace and Defense (A&D) industry has long been a source of considerable innovation for both the public and private sectors. With discoveries like memory foam, smartphone sensors, weather radar and super glue, the traditionally government-focused industry has created numerous products over the years that have found commercial success in the hands of the public. But what happened to the other innovations that showed promise but failed to find a life outside of the military or government sectors? Why didn’t they succeed?
Over the course of Simon-Kucher’s nearly 40 years of experience, we’ve found that a primary reason innovations fail to achieve commercial success is due to the lack of a sound…
