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Customer Retention
Published on September 7, 2024
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Unlocking success: The power of positioning strategy
September 5, 2024
Positioning is everything when you’re trying to reach the right leads to market your products and services. A positioning strategy can be the difference between an uphill battle for each lead or an optimized funnel that does the heavy lifting for you. The hard part is simply setting your strategy up.What is positioning strategy?A positioning strategy is a marketing plan for determining where your
Mastering Price Forecasting: How to successfully predict and manage raw material prices
September 9, 2024
Raw material prices have become 3x more volatile in the past years. Yet most companies have limited price forecasting capabilities. Simon-Kucher’s advanced forecasting method generates >90% price forecasting accuracy. Implemented at clients, this has resulted in a 6-12% EBIT improvement.If your company’s costs or sales are impacted by any type of raw material that has a public index, this webinar
