The Demand Revolution: Redefining sustainability and transforming the future of business

Published on August 19, 2024

By 2024, it has become impossible to escape the ubiquitous, loud, and controversial rhetoric surrounding sustainability and the resulting debates on who should do what and by when. 

In this Breakfast Club session, we will present insights from our upcoming book: 
The Demand Revolution: How consumers are redefining sustainability and transforming the future of business.

The Demand Revolution shows business leaders how to make sustainability the basis for long-lasting competitive advantage, not the basis for legal compliance or marketing gimmicks. Building on deep consumer insights, the book lays out the case for sustainability as the first demand-driven, transformative megatrend and makes strategic recommendations for companies who want to profit from its commercial opportunities.

Join us at our upcoming Breakfast Club, where Senior Partner Nicolai Broby Eckert and Senior…

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