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US Travel Trends: Insights on Consumer Budgets and Preferences
Published on August 27, 2024
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Product matrix: a strategic tool for business success
August 24, 2024
A product matrix is an essential strategic tool for companies aiming to optimize their product portfolio, streamline product development, and maximize profitability. In this blog, we'll explore the key considerations for creating an effective product matrix and how Simon-Kucher can help you achieve business success.What is a product matrix?A product matrix provides a structured framework for categ
Better Health Report 2023
August 27, 2024
Based on a global survey with nearly 3000 respondents, our 2023 report is shedding light on the current trends in the healthcare industry and the importance of disease prevention engagement in consumer health.We take a closer look at digital vs. traditional engagement, exploring the business opportunities and bridging geographical and demographic gaps. Talking to patients in seven countries, we ma
