A Tech Expert's Advice on Growing Customer Lifetime Value

Published on September 26, 2019
A Tech Expert's Advice on Growing Customer Lifetime Value Rachel Pope Thu, 09/26/2019 - 04:23pm

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In every industry, companies are moving away from traditional revenue models and shifting towards strategies that are centered around recurring revenue and subscriptions. By removing large investments associated with perpetual licensing, these businesses have reduced switching costs for customers, especially in the B2B space.