Consumers Willing to Pay a Premium for Sustainable Businesses

Published on September 27, 2019
Consumers Willing to Pay a Premium for Sustainable Businesses Rachel Pope Fri, 09/27/2019 - 04:44pm

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A new report from Simon-Kucher & Partners details the bottom-line impact of becoming a sustainable business, and who will pay a premium. According to the report, which details the responses of over 750 consumers across demographics, sustainability is a top concern. While the initial risk and investment is daunting for businesses aiming to transform themselves, the study finds it will pay off.

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https://wwd.com/business-news/retail/consumers-willing-to-pay-a-premium-for-sus…
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