Go-to-Market Strategy: Maximizing growth through channel optimization

Growth is key, especially after the challenges faced in recent years. But how do you best realize growth? Expanding the existing product offering across multiple channels and countries is an efficient way to achieve this. No product development is required and existing materials can be leveraged. Yet, choosing the right channels, partners, product portfolio, and pricing still requires a thought through Go-to-Market strategy. 

A Go-to-Market (GtM) strategy addresses these topics by determining how to best enter a market. A GtM strategy is not about whether to enter, but about how to enter a market. With the right GtM strategy in place, business leaders can successfully enter new markets, while avoiding unnecessary complexity by keeping a selective approach to which channels (eg Full service retail, soft discount, hard discount, drug, OOH, DIY, etc.) and channel partners (parties active within a specific channel) to use. 

Despite the recognized…