The Demand Revolution: Sustainability as a strategic opportunity

Published on September 30, 2024

By 2024, it has become impossible to escape the ubiquitous, loud, and controversial rhetoric surrounding sustainability and the resulting debates on who should do what and by when. 

In this Breakfast Club session, we will present insights from our upcoming book: 
The Demand Revolution: How consumers are redefining sustainability and transforming the future of business.

In addition, we will be joined by Sinead Wyer, Strategy Director with Norsk Hydro, who will share how Norsk Hydro is working with sustainability as a strategic business opportunity.

The Demand Revolution shows business leaders how to make sustainability the basis for long-lasting competitive advantage, not the basis for legal compliance or marketing gimmicks. Building on deep consumer insights, the book lays out the case for sustainability as the first demand-driven, transformative…

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