Digital marketing in B2B: Get started with immediate impact

Published on May 9, 2024

Digital marketing and sales channels are transforming traditional B2B sales methods. An increase in online offerings, younger B2B buyers, and the aftereffects of COVID-19 have boosted the popularity of digital marketing methods. This shift is reshaping how businesses connect, engage, and drive sales in evolving B2B markets.

Research predicts that 80 percent of B2B sales interactions between suppliers and buyers will occur in digital channels in 2025. 43 percent of B2B buyers prefer a sales-rep free purchase experience. When only considering millennial B2B buyers, the figure even rises to 54 percent.

Moreover, B2B buyers spend on average only 17 percent of their total buying time interacting directly with supplier…

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