Minimum Viable Product (MVP) and the role of early-adopters
A minimum viable product (MVP is the simplest version of a product on the market. The MVP has just enough features to be usable to customers and thus viable on the market. You can use minimum viable products to collect validated learning about customers. The purpose is to gain the most insights with the lowest possible investment.
A typical MVP is the most basic version of any new product capable of delivering value to the target audience. The target audience normally consists of early adopters capable of providing validated insights. So, it exists simply to test the fundamental assumptions of a product idea.
Lean startup methodology
The MVP concept originally came from lean startup methodology. This school of thought dictates that learning and scalability must be the first considerations when launching new products.
Under the lean startup logic:
