The US Presidential Election Is Affecting Holiday Spending – Here’s How

In Simon-Kucher's Holiday Shopping Report 2024, we analyze data from 1,000 US consumers, highlighting the factors affecting their holiday shopping preferences and spending plans. Every year, these include their holiday budgets, what gifts they plan to buy, and for whom. It also includes external influences – like current events and the state of the economy.

And every four years in the United States, the holiday season overlaps with and follows what is typically a heated national event – the Presidential election. Why does this matter? How does the outcome of a major election change how consumers might spend during the holiday season? We explore the reasons and the potential impact of this consumer behavior.

See here for holiday shopping insights and complete methodology.…