Future-proofing commercial pricing: Pricing software, data, and AI pricing in Financial Services

The effectiveness of banks in pricing their products and managing discounts varies widely. While pricing should be a key lever for growth and revenue generation, it is often under-prioritized, with more focus placed on volume growth and market share. As markets mature, however, pricing becomes increasingly important. When growth rates slow, profitability from the existing customer base takes precedence. This is particularly true in wealth management in Hong Kong and Singapore, where pricing has traditionally been risk-oriented, driven largely by fair dealing guidelines from MAS and HKMA. But as market dynamics evolve, the importance of strategic commercial pricing is coming into sharper focus. 

The need for strategic price management 

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