Why an OBPPC strategy is an essential lever of revenue growth management

Within any Revenue Growth Management (RGM) framework, Portfolio Price Architecture (PPA) is a foundational strategy that helps consumer brands structure their pricing, products, and packs. PPA ensures that each product in your portfolio has a defined role and price point, serving different needs and shopper segments.  

However, as consumer behaviors evolve and channel dynamics become more complex, traditional PPA is no longer enough to fully capture market potential. That’s where OBPPC (Optimized Brand, Price, Pack, and Channel) comes in.