Generating additional fixed-term-deposit volume through growth hacking and product optimization for a German regional bank

About the AuthorsAbde and Alvaro bring a wealth of experience in monetization and pricing strategy. Abde, a Partner at Simon-Kucher and former leader of Atlassian’s monetization and growth teams, played a pivotal role in launching key initiatives such as per-user pricing, tiered product offerings, and cloud migration. His experience has given him deep insights into successful strategy execution an