Is this the end of the low-cost travel era?

Not quite - but we’re certainly witnessing a shift.

For over three decades, low-cost carriers transformed travel, making it accessible to millions. Now factors like rising operational costs, demand for sustainable options, and changing traveler priorities are reshaping this model. While ultra-low fares may be less common, affordable travel isn’t disappearing. Instead, it’s evolving to better reflect what today’s travelers want: unique experiences, flexibility, and responsible choices.

From price-driven to value-driven travel

Historically, low-cost travel was focused solely on affordability. But as our 2024 Travel Trends Study highlights, this is no longer enough for many travelers. Increasingly, people are seeking experiences that feel personal and unique, not just economical. More travelers today want options…