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Nuria Pesquera
Published on November 8, 2019
Nuria Pesquera
Ankur Kakkar
Fri, 11/08/2019 - 10:39am
Director of Behavioral Economics, BBVA
Other news
Digitale Marktplätze in der Chemie
November 8, 2019
Digitale Marktplätze in der ChemieNicole HaidFri, 11/08/2019 - 10:36am News URL https://www.simon-kucher.com/sites/default/files/2019-11/09_CM1119.pdf
Out of the Box Learnings for Chemical Companies: How the Travel Industry Digitalizes Customer Journeys
November 8, 2019
Out of the Box Learnings for Chemical Companies: How the Travel Industry Digitalizes Customer Journeys Chemical companies are often focused on operational excellence; to cope with the industry’s increasing challenges, they have to up their game regarding commercial excellence. Thinking outside the box is now in order: What can chemical companies learn from other industries? Our four-par