From Easy Gains to Rough Terrain: 2025 Growth Playbook To Unlock Nuanced CPG Opportunity

Compared to the last three years, 2024 has presented a vastly different pricing environment for consumer goods companies in North America. As we enter 2025, opportunities exist for CPG brands that can get RGM right.

A New Focus on Revenue Growth Management

Many consumer goods companies are currently taking stock of their holistic price-pack architecture. In many cases, companies are realizing that their products have either exceeded key consumer price thresholds, have spread gaps too wide versus competitive SKUs, or have created internal inconsistencies between pack sizes. In other cases, we’ve seen brands accidentally vacate key category price points entirely.

At the same time, as price-pack architectures have drifted out of optimal alignment, consumer spending is pulling back. Retailer acceptance of further pricing action has become very low, and retailers are resisting price increases. It seems that for now, cost inflation is under control, and…