Lidl in the Morning, Armani in the Evening: The New Consumer Reality

Transcript

[00:00:04] Narrator Welcome to The Better Growth Blueprint, a new podcast series from Simon-Kucher, a global consulting firm that focuses on helping our clients grow sustainably, increasing revenue and profit. Throughout this series, we will look at key trends shaping the future of business. We will cover all major sectors, giving you a full view of what's happening in the market and what you need to do to stay ahead. And today's episode, Kai is joined by Martin Crépy, senior partner and managing partner of consumer at Simon-Kucher. Martin is involved in top line improvement for consumer and retail…