Four Lessons In Pricing Innovation

Fintech firms, challenger banks and other financial institutions are implementing bold, new approaches in how they are packaging and pricing financial products and services. Neobank MoneyLion is bundling banking, investment management and lending services for a monthly membership fee, in the style of Netflix and Amazon Prime. New banking platform HMBradley has a tiered approach to paying for savings where customers who save a higher percentage of their direct deposits can earn a higher annual percentage rate.