Big deal pricing for industrial B2B companies
Pricing large projects and big deals can be difficult in industrial B2B spaces. But with strategic and AI-driven techniques, you can stop the downward spiral of margin reductions and gain more transparency and insights into your key accounts. Learn more from our experts.
When we talk with our industrial B2B clients about their most common issues, many of them name the same topic: They tend to experience imbalanced revenues and wide margins spread throughout their customer base.
Specifically, the sales team generates significant portions of their revenue through key accounts with whom price setting and renegotiation are often determined by opaque and complex procurement processes.
These often result in internal systems that are run based on unsystematized knowledge of project managers, lacking clear analytical and automated bases for commercial decision-making.
