Restaurant menu, pricing and channel strategy in a digital world

Advancements in digitalization are changing the restaurant space each and every month. Reaching new consumers, expanding existing relationship with hyper-personalization and new channels and leveraging big data for menu and pricing optimization are just a few of the opportunities presented to restaurants brands as a result. But this evolution does not come without challenges; competition is greater and costs are increasing as brands fight to not get left behind. In this webinar, you will learn about some of the core digital transformation tactics being employed by best-in-class digital restaurant brands to ensure you are taking the right steps in this dynamic environment, including but not limited to:

• Optimizing 3rd party and in-house delivery and service fees while also developing an effective promotion toolbox to combat increasing competition via delivery apps
• Extracting incremental willingness-to-pay for digital convenience aspects across channels while ensuring alignment with psychological needs of consumers (i.e. fairness, transparency, etc.)
• Identifying of real-time upsell / cross-sell opportunities to be pushed based on consumer segment / occasion across digital channels
• Creating a loyalty / rewards program as digital currency to drive engagement while also achieving business objective via strategic program accruals, rewards and gamification

Register for entire Consumer and Retail Webinar Series

Click here for more information on our Consumer and Retail Webinar Series.