Simon-Kucher baut Bereich Commercial Strategy aus

Automotive New Model Watch: Toyota Mirai In the last decade, multiple hydrogen fuel-cell cars were designed and released to the public. However, only a few of those future concepts saw the light of day as actual production cars. One of the most well-known being the Toyota Mirai. For our New Model Watch 1/2020, automotive experts Martin Gehring and Alexander Dietz discuss the Mirai’s pri