Business Breakfast – Telekommunikation und Energie
Good customer relationships are key to your success – join us at our Business Breakfast to discover the strategies for success, learn about helpful support tools for this topic, and exchange ideas with our experts.
In every customer base, there is untapped revenue potential waiting to be captured. Simon-Kucher & Partners has developed a solution that enables energy providers and telecommunications companies to take an innovative, customer-focused approach.
By applying machine learning techniques, we help our clients derive target-oriented measures and manage contracts and customers to generate the most profit.
How does successful customer base management work in the today’s digital world? Learn more at the Simon-Kucher Business Breakfast, where we will examine pricing, sales, and marketing strategies with leading industry experts in order to rethink and redesign customer relationships. Gain insight from the latest findings of our consulting work, take part in fruitful discussions, learn about specific practical examples from the energy industry, and leave with innovative tools to support your everyday management processes.
Are you the CEO of an energy provider? Do you hold a leadership position in contract and customer management, customer service, customer loyalty, product management, sales, or billing? Do you work in a business support role, such as data management, IT, or processing? If so, Business Breakfasts are right for you! Participation is non-binding and free of charge. You will receive an email before each Business Breakfast event asking you to confirm your attendance. If you have any questions, don’t hesitate to contact us at [email protected].
Why customer base management is relevant for you:
Top-line growth is more cost-effective and profitable with existing customers
- Retaining existing customers is five times more cost-efficient than acquiring new customers
- Selling new products to existing customers has a success rate that is nine times higher than with new customers
- The probability a customer will buy another product increases with each additional purchase. The repeat purchase rate increases from 27% after the first purchase to 54% after the third purchase
Customer base management in five steps:
- Align your company with your customers: Do you know what your customers really want? Find out, and make sure it becomes the most important factor guiding your company
- Design the perfect offer: Your products and their benefits are the foundation for a successful long-term customer relationship. Design your products so they are attractive to loyal customers -- and don’t let them become “disposable products” that only offer short-term price advantages
- Provide the right customer experience: Different customer segments have different needs -- some want to shop online quickly; others don’t because they want to protect their data. Determine what’s important to your customers, and create a customer experience that suits their specific situation
- Steer with the help of your data: Customer data is the key to successful customer relationships -- you probably have it already, and if not, it’s easy to acquire.
- Fully tap monetization potential: What can your company gain through effective customer base management? Additional profits, for one: We’ll show you how to tailor price offers for each customer using intelligent data models and monetize customer experiences