Healthcare Insights, January 2020

Published on January 24, 2020
Healthcare Insights, January 2020 Ankur Kakkar Fri, 01/24/2020 - 04:40pm

 

Healthcare Insights
A publication for the clients of Simon-Kucher & Partners
2020 - Volume 12, Issue 1
Featured Insights
Comprehensive commercial alignment Comprehensive Commercial Alignment: The Key to Brand Forecast Accuracy

Actual sales miss the revenue forecast by an average of 50 percent - an alarming number. What can pharmaceutical companies do to achieve their desired commercial performance and improve forecast accuracy? Nick Keppeler and team present four key drivers for long-term commercial success in their "Prescribing Epicenter" model. More ►
ATU status in France ATU in France: The Case for Early Consideration in Local and European P&MA Strategy

The Temporary Authorization for Use (ATU) program allows access before completion of P&R negotiations. However, the program is undergoing significant changes in France - particularly in terms of eligibility criteria. In this article, Diane Cosset and team discuss how to effectively integrate ATU into a European P&MA strategy. More ►
Key Account Management Key Account Management: Tackling the Challenges of a Dynamic Pharma Market

The market environment for pharmaceutical companies is constantly changing, requiring a new approach to key account management (KAM). In this article, Raf Onclin and team present five measures to make use of revenue potential and drive growth in current market dynamics by improving KAM. More ►
Market Access Excellence (MAXX) Scorecard:
A self-assessment for Simon-Kucher's clients
Your Market Access and Pricing (MAP) function plays a pivotal role in a product’s success. Test your MAP with our MAXX Scorecard.
P&R Briefs
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 France
 Spain
Switzerland
 UK
 Japan
China
 Brazil
  
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Other news

Haller: "E-Laden: Einheitspreise sind schlecht für Verbraucher und Anbieter"

January 24, 2020
Haller: "E-Laden: Einheitspreise sind schlecht für Verbraucher und Anbieter"Anke BoewerFri, 01/24/2020 - 03:35pm News URL https://www.energate-messenger.de/news/199694/haller-e-laden-einheitspreise-sin…

TopLine 2020

January 27, 2020
TopLine 2020 Hero Banner jatinMon, 01/27/2020 - 04:24pm This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, prici