CEE telcos: What’s next for your portfolio?

Published on April 3, 2025

Central and Eastern European (CEE) telco operators are innovating with some markets leading with hybrid portfolios while others favoring data-only bundles. There’s a shift from traditional voice and SMS to a future wherein smart pricing drives digital connectivity. With the 2024 Simon-Kucher Global Telco Study showing unlimited tariffs outpacing limited plans, discover how innovative speed differentiation and unique value-added services are redefining digital connectivity. 

Telco services have rapidly adapted to meet the changing needs of consumers and keep pace with technological advancements. Traditionally, telco operators differentiated offerings based on voice and SMS services. However, the plummeting cost of internet access has led to a surge in data consumption, making data volume a key differentiator. There is an emergence of the “unlimited world” of voice and data which has unlocked a hassle-free customer experience of using telco services for a…

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