The future of recurring revenue models: from one-time sales to lifelong customers

Published on July 3, 2025

Recurring revenue models are becoming increasingly attractive to businesses across industries, promising financial stability, enhanced customer retention, and scalable growth. Once dominated by Technology, Media and Energy sectors, these models are now gaining traction in traditional industrial and consumer businesses, as companies recognize their potential to transform revenue streams.

In today’s landscape of high price sensitivity, elevated interest rates, and fierce competition for customers, only those who strategically design and optimize their revenue models will succeed. 

For our upcoming Breakfast Club, we are pleased to be joined by Gaute Thu Sandal, Chief Digital Officer at SATS, who will share how SATS worked with Simon-Kucher to optimize their packaging and pricing to drive customer acquisition and loyalty.

The experts from Simon-Kucher will share actionable insights into optimizing recurring revenue models, including:

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