Private labels on the rise: Consumer trends reshaping the food and drugstore market

Published on November 3, 2025

Private labels are becoming prevailing players in the food and drugstore markets. With over half of consumers preferring private labels, manufacturers must adapt to evolving consumer behavior. We delve into Simon-Kucher's latest shopper study, revealing key strategies for pricing, category management, and operational agility to help manufacturers grow in the dynamic retail sector.

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