Scaling Innovation Go-to-Market Executive Dinner

Join us for an evening of insightful conversation around pivotal issues, framed in the context of our new book, Scaling Innovation, the sequel to Monetizing Innovation.  

Learn from peers who are pioneering new approaches to multi-product GTM—breaking silos, rethinking ICPs, and orchestrating cross-functional success in a dynamic market landscape. The evening will center around timely and high-impact topics of enabling your GTM teams with the right tools and playbooks to drive new customer acquisition and increase lifetime value. Designing the right org and roles aligning to new business models around usage and consumption to drive sustainable growth.