AI in the travel industry: Paving the way to better growth

The travel industry is in a process of massive change – prices levels remain dynamic, and customers are overwhelmed by choices; while operational complexities for most travel companies are increasing. Learn here from our Simon-Kucher Elevate experts how to navigate these challenges – by utilizing the newest AI trends.

If we break down the current and most pressing challenges for the travel industry, we can identify five core challenges that every travel agent and tourist company needs to address – the sooner, the better:

• Hyper-personalization imperative: Customers demand relevance! 33% already expect individually tailored communication, and delivering it commands up to a 20% price premium. A global survey by Hilton also revealed that over 80% of travelers seek personalization during their experiences and interactions with travel companies
• …