Customer-centric packaging for TMT growth

In technology, media, and telecommunications markets, the ability to differentiate on relevance to the customer is everything.

 Many companies still offer monolithic plans or bundles that are overstuffed with new innovations. But different customer segments often engage with products in totally different ways, and each needs a tailored experience. Differentiation should come not just in terms of price but in how features are surfaced and supported. When packaging is aligned to those specific needs or use-cases, it becomes a growth lever instead of a retention challenge. 

This is a hot take, but if a team building products only for its…