Managing channel conflicts: Your route-to-market remedies

Your route-to-market strategy has a massive impact on your long-term profitability and brand perception. However, it can also feel like a constant balancing act. You must juggle so many competing priorities between your own stores, franchise partners, and marketplaces. Each distribution channel operates under a different set of rules, expectations, and profit structures.

• Are you cutting corners on route-to-market because you don't see the full financial impact of your choices?
• Are you making route-to-market decisions based on what competitors are doing, instead of stepping back and figuring out what makes sense for your margins and brand strategy?
• Are you launching multiple sales channels without properly integrating your inventory systems?
• Are you so focused on getting products or services in front of customers that you don’t stop to think about whether your distribution model is profitable or sustainable?

This article provides…