Price model shifts in the age of AI 

Generative and agentic artificial intelligence (AI) are revolutionizing pricing models in technology, media, and telecommunications industries. As AI technologies become more sophisticated, companies need to think beyond the tech itself and more about how customers experience the AI products they develop and the tangible outcomes they drive.

Output isn't just a product or service anymore, it's impact. Rather than buying access to a platform; customers are buying better decisions, higher efficiency, or predictive power. Especially for enterprise customers, the value can be massive.

That's why companies are exploring innovative pricing strategies that better align with customer value and business outcomes. It's a bold and logical evolution, and one that's going…