2025 outlook for medtech in China

Published on May 30, 2025

Policy shifts, procurement pressures, and expanded early access are reshaping China’s medtech sector. Our experts unpack the impact of VoBP expansion, price transparency mandates, early access programs, and evolving reimbursement models on market access and commercial strategy.

2024 was eventful for China’s medtech industry: the Medical Device Management Law was seen as a positive, especially for innovative therapies. Meanwhile, volume-based procurements and price transparency requirements brought ongoing price pressure to the industry. More early access opportunities are now available in pilot zones, while new reimbursement pathways and innovative payment schemes are emerging across key regions.

More recently, the trade conflict between US and China has brought about more uncertainties, especially for those with global footprints and high stakes in both markets. Based on our annual survey and ongoing dialogues with industry leaders, Simon-Kucher has…

China medtech outlook 2025

Continue reading on website
Other news

Monetizing Embedded Payments: The Next Growth Engine for Tech Companies

May 27, 2025
Embedded payments are becoming a must-have for tech companies, providing a powerful revenue growth driver. This webinar explores why and how tech companies can turn embedded payments into a growth engine through smart monetization strategies. Join us for a powerful webinar on how to make it happen, welcoming Mollie as guest.Abhimanyu Julaniya (Head of Payments Practice at Simon-Kucher) and Sebasti

Accelerating instant payments in the UK: Why ecosystem incentives are key to success

June 1, 2025
While account-to-account payments have become the norm for peer-to-peer transactions in the UK, they have failed to gain traction for consumer purchases. In this article, we look into the key players needed to drive A2A consumer payments—and how they are missing incentives to do so.  In the UK, account-to-account (A2A) payments have taken off for peer-to-peer (P2P) transactions, but they are only