US in motion: Key market access trends beyond the headlines

The US pharmaceutical and biotech market is undergoing rapid transformation driven by shifting policy, evolving payer behaviors, and technological innovation.  
In the next episode of the Simon-Kucher Better Market Access webinar series, we will explore significant trends shaping the US market access landscape in 2025 and beyond. Industry experts will share how leading pharmaceutical and biotech companies are adapting their operational approaches and long-term strategies to remain competitive, ensure access, and deliver value in an increasingly complex environment.

Key topics:

• Impact of the Inflation Reduction Act on lifecycle strategy and gross-to-net forecasting
• Increase in pharmacy and medical benefit management and impact on patient access and payer contracting strategies
• Acceleration of…