Digital isn’t optional: How an omnichannel strategy empowers building material suppliers

While the construction industry hasn’t traditionally been seen as a frontrunner in digital transformation, that perception is changing quickly as purchasing preferences evolve.  Today, most builders and contractors aren’t just open to buying materials online, they already are. In fact, from our latest construction and building materials study, over 80% of builders and contractors say they purchase online at least occasionally, and by 2030, nearly half of all building material purchases are expected to transact through digital channels.

For suppliers and distributors, this channel shift isn’t just coming, it’s already here. In a space where trust, relationships, and in-person service have long been the cornerstones of doing business, those who manage to translate that same level of connection into digital channels will be the ones who outpace their competitors.

Why digital transformation in construction has hit a tipping point

Digital adoption…