Segmented and individualized pricing: From broad rates to precision tactics
Published on July 24, 2025
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Despite margin pressure and rising competition, many banks are still overpaying for deposits due to flat-rate strategies – approaches built for simplicity, not performance.
Accurate pricing has become a must-have, not a luxury, in the current business climate. The ability to tailor offers based on customer needs and financial impact is one of the most efficient and effective levers to improve business performance.
Shifting from uniform rates to individualized pricing unlocks real margin…
