Growth vs. Reality: Resolving the software market paradox of 2025

Published on August 9, 2025

.border { border-bottom: 0.3rem solid var(--skp-color-1); width: 19.4rem; margin-bottom: 2.5rem; height: 5px; } q { font-size: 2.1rem; }

Growth expectations are increasing, but AI disruption and buyer skepticism create a challenging reality. Our Simon-Kucher Global Software Study 2025 uncovers the critical disconnect between how software is sold, how it's bought - and how to bridge this gap.

…

Software study

Continue reading on website
Other news

5 new rules of growth for PE-backed insurance brokerages

August 8, 2025
A more capital-efficient, system-driven model is taking hold across the insurance industry. With interest rates still high, PE-backed insurance brokerages are feeling the pressure to grow, but in a way that actually sticks and turns a profit. Traditional tactics like aggressive lead buying and high-cost producer compensation are working but they are losing their effectiveness as acquisition costs

Global CW Pricing & Revenue Summit

August 10, 2025
Simon–Kucher is a proud sponsor for the Global CW Pricing & Revenue Summit in London 2025. Meet us at the Hilton London Olympia to focus on growth - sales, marketing, customer success, demand gen, monetization - and network with like-minded professionals for inspiration and insights, leading to an immediate impact on your business.Simon–Kucher sessions to be announced.