Unwrapping the 2025 Holiday Shopping Season
Published on August 14, 2025
Consumer behavior is shifting in real time as businesses and households respond to ongoing economic uncertainty. Tariffs and pricing pressure have influenced how shoppers approach the coming 2025 holiday shopping season. Many are adjusting their timelines and rethinking how they make purchase decisions, prioritizing what feels relevant and justifiable.
Our 7th Annual 2025 Holiday Shopping Study captures these shifts as they unfold. This page serves as a central source for timely insights to help business leaders respond with clarity and confidence. We will continue to update with new findings and strategic guidance throughout the season.
What you…