Building an AI strategy: From hype cycle to real-world impact

The temptation to chase the "shiny new toy" in AI is costing companies millions. Instead of buying the latest tech, leading companies avoid costly missteps and achieve sustainable results by carefully crafting their AI strategy and plan. Discover from our Simon-Kucher Elevate experts how to turn your AI potential into long-term growth.

Let's talk about the AI demo that blew everyone away in your company's last AI workshop. You’ve seen it – the one with the seamless interface, the mind-bending reasoning – the promise to solve nearly all your most pressing problems. It’s captivating. It’s also the start of a massive challenge.

Because after the demo ends and the real implementation work begins, a harsh reality sets in. Research suggests that over 80% of AI initiatives fail, often due to a lack of clear strategy or foundational readiness (RAND Study). The initiatives…