Professional Services and AI

Professional services, whether law, accounting, or consulting, has always been competitive. Firms have long tried to stand out with expertise, thought leadership, and strong case studies. The playbook was simple: look smart, show value, and earn trust. 

But now with AI, the environment for professional services firms has changed. 

An initial sentiment shared by many professional services employees is that AI will one day have the power to replace them. Even we, as the authors of this content, have considered that at one point. However, after research and analysis, we’ve found that our concerns were largely misplaced. The bigger risk isn’t replacement. It’s irrelevance and looking and sounding just like everyone else in the market. 

This series looks at what that means for the whole sales process, from the very first time someone hears about you to keeping clients around for the long haul. We break it down step by step, discussing what still works,…