Agentic AI in B2B: A game-changer for wholesale pricing

Procurement is changing fast. Read our latest blog to see how intelligent purchasing agents will reshape distributor dynamics and what wholesalers must do to stay ahead.

The consumer market is on the brink of a major shift. OpenAI and other leading players are actively developing agentic AI solutions that can browse, evaluate, and order products on a consumer’s behalf – with integrated check-out capabilities to bypass platforms.

It’s only a matter of time before these technologies move from retail into B2B, including wholesale distribution.

The signs of this shift are already visible. In industries like pharmaceutical distribution or IT components wholesale, we already see the early signs of full agentic automation: high levels of price transparency, procurement by strict algorithmic rules, and gross margins falling below 5%. These developments foreshadow what other wholesale sectors will soon experience unless proactive strategies are put in…