Value selling for fleet growth: Moving beyond TCO
Published on March 10, 2025
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About this series
Simon-Kucher’s Fleet Growth Playbook is a five-part series that explores the commercial strategies reshaping the future of the automotive fleet ecosystem. From OEMs and leasing providers to mobility platforms and service networks, the series examines how players can stay competitive as electrification, digitalization, and cost pressures accelerate change.
Each article in this series draws on insights from Simon-Kucher’s Fleet Study 2025 and examines a distinct commercial lever. This fifth and final installment focuses on value-based selling…
