Part 2: What EU-based companies should do to prepare for carbon pricing

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In Part 1, we explained why future carbon prices could land anywhere between €70 and €160 per ton and teed up that carbon pricing is quickly becoming a global issue. That level of uncertainty creates real financial risks for firms operating within the EU and beyond, particularly in carbon-intensive sectors.

Now, in Part 2, we turn from market dynamics to action. We break down how EU-based companies should prepare, what to watch for, and what to do now to stay ahead regardless of where the carbon price ultimately settles.

Agility is a must in a questionable carbon market

Betting on a single carbon price outcome is a high-risk strategy. With regulations in flux and uncertainty at every turn, even well-informed forecasts can miss the mark. Instead, firms should treat carbon price projections as directional guardrails and prepare for a wide range of scenarios. The companies that track the right KPIs, spot…