From pandemic spike to permanent shift: The rise of at-home diagnostics 

Published on October 21, 2025

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Diagnostics is evolving. Are you prepared? As the industry shifts toward self- and home-based testing, find out what this means for diagnostics companies and the strategic adjustments that must be employed to effectively cater to patients and consumers.

The diagnostics industry is entering a new phase. What…

Simon-Kucher Insights: From pandemic spike to permanent shift: The rise of at-home diagnostics